
Average Marketing Budget for Small Business in 2026
The following benchmarks were aggregated from publicly available datasets published by the U.S. Small Business Administration (SBA), Gartner’s 2025 CMO Spend Survey, Intuit’s 2025 Small Business Advertising Trends Report, HubSpot, the Business Development Bank of Canada (BDC), IBISWorld, and WordStream. The analysis covers small business marketing spend across five revenue tiers, seven industries, seven marketing channels, and six categories of local visibility investment.










